Graphic Design - Level 6

At the beginning of there year I visited the Design Museum in London to see the ‘Moving to Mars’ exhibit. This exhibit covered the whole concept and human history of the idea of moving to mars, from our first discovery of mars, to science fiction stories about martians, to mars rover projects to the actual plans in place that will be implemented to send the first humans to Mars in the next decade.   This exhibit was incredibly interesting, mainly because I had no idea there were real plans in place for humans to go to, and one day colonise mars! It really did feel like some of these ideas and technology were science fiction, because they seemed so advanced. For example, it explained how the environment that the humans will live in on mars will be made. Robot/rovers will be primarily sent too mars; in a designated spot they will; inflate big pods which will be living quarters for the astronauts. These pods all connect to form a cluster of rooms. Then the robots will pile mars e...

Intro Paragraph - The East Village is a small, friendly and relaxed cocktail bar in central Hyde Park, Leeds. In an effort not to hinder the ambience that its customers have come to expect, the bar tries not to advertise itself too much. Students in the area go to The East Village because of its intimate atmosphere, high quality yet affordable cocktails and events such as live music and quizzes which take place fairly frequently. This rebrand of The East Village’s visual identity, inspired by the classic dive bars that the venue itself takes inspiration from, gives them a more contemporary identity, matching their student based demographic, whilst still retaining the cool and friendly atmosphere it has worked hard to cultivate.   Brand Guidelines - The star logo mark, inspired by vibrant American dive bars acts as a single signifying form throughout the whole visual identity. The star is evocative of the evening/night setting that the bar is open and the atmosphere and buz...

GI2018 - Cause and Effect - “Glasgow International is Scotland’s largest festival for contemporary art, taking place across three weeks every two years. As a festival that places Glasgow in the international spotlight of the art world, it’s one that requires an identity which embodies the city’s personality and translates this on a global scale. For this year’s festival – Gi2018 – this responsibility fell to Kerr Vernon and Ed Watt of Glasgow-based studio, Cause & Effect.” This visual identity for Glasgow international festival is very bold and succinct. The bright yellow, green, purple and pink colours used are instantly attention grabbing however are often used simultaneously with large amounts of white space so they’re not too overpowering. The diamond shape which forms the basis of the visual identity is the shape of the tittle from the typeface ‘lacuna’ - created by a graduate of the Glasgow school of art. This typeface is also used for the display font. Ultimatel...

I did this brief last year so I am already quite familiar with it and I’m keen to undertake it again. I think it’s a really good opportunity to create a very big and bold cohesive branding campaign that could actually end up being used.   What do I think is the right way to go about this brief? Last year when we did this brief we collaborated with creative advertising. That ended up being an interesting protest; it was good to get the insight and ideas from people on creative adverting but ultimately I think the time management of how that collaboration was very ineffective, leading to   ideas being changed by them 2 days before the deadline, and all of the design having to be rushed.   More so when I think about this brief and the actual final outcome required, a branding campaign for our uni’s degree and foundation show, I don’t think it should be a heavily creative advertising focused brief at all; it doesn’t need a completely separate theme and tagline, las...

From here all the other aspects of the visual identity came rather intuitively. I think when you put in the time to create a succinct and well rationalised brand identity, after that if you’re just creating fairly simple products within it, it shouldn’t be too hard.   One thing that we were keen on creating was the banner which showed the different ‘Classic Cocktails’ on the menu. I worked on this. I went through a few different ideas of how to apply the brand identity to it once I’d typed up the chart in the typeface we were using ‘Montag” on a black background. A lot of these had good ideas, such as the 4 different colours of the brand being the 4 different sections on the chart, but ultimately it become a bit too convoluted. We ended up favouring a simpler chart with the star in the background. Thinking about the application of this banner, and what space it would inhabit in the real world, it would be in the back of the bar, therefore it would be nice to show the star very...