End of Year Show Branding (EOYS Branding) - Brief Impressions

I did this brief last year so I am already quite familiar with it and I’m keen to undertake it again. I think it’s a really good opportunity to create a very big and bold cohesive branding campaign that could actually end up being used. 

What do I think is the right way to go about this brief?
Last year when we did this brief we collaborated with creative advertising. That ended up being an interesting protest; it was good to get the insight and ideas from people on creative adverting but ultimately I think the time management of how that collaboration was very ineffective, leading to  ideas being changed by them 2 days before the deadline, and all of the design having to be rushed. 

More so when I think about this brief and the actual final outcome required, a branding campaign for our uni’s degree and foundation show, I don’t think it should be a heavily creative advertising focused brief at all; it doesn’t need a completely separate theme and tagline, last year the “we don’t quack like other ducks’ wasn’t received well, this was because the design was not good but also because this duck theme and tagline was not relevant or necessary for this particular brief. I think a branding campaign responding to this brief should have a strong concept, however this needs to be communicated within the design, and the primary focus should still be that it’s a degree show because that is the main focus. I think this campaign should be very attention grabbing and bold, primarily so its marketing and adverting grabs peoples attention, but also that level of grandeur matches the tone of a degree show; students’s best work on display, representing the culmination of 3 years studying at university.

From here my intentions are to look at some examples of successful design campaigns for degree shows as research.

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