Out of Context - Research



Antwerp Art Weekend 2019 - This visual identity for Antwerp Art Weekend 2019, designed by Vrints Kolsteren, is remarkably engaging, balanced and intuitive. Using a diagonal line as the basis of the visual identity, derived from the diagonal lines in the letters of AAW, the rest of the identity is built up with 3 colours, modular grid like patterns, and the typeface - Helvetica Neue. These different components are applied in such a harmonious and engaging way, and there is such a strong sense of identity, even the simple thin diagonal line used throughout the identity becomes evocative of the event. A fantastic example of event branding with a really simple rationale and an established colour palette, layout and typeface, which have been combined into a really subtle yet provoking identity. 





Flow Festival 2018 - Helsinki based design studio ‘Tsto’ have been branding Flow Festival for a while now, and their 2018 identity for the festival is as bold and typographic as ever. With custom typefaces, characters and a custom set of dingbat inspired typographic shapes, the identity is just so incredibly original and unique. This application of typography alone is enough to carry the visual identity, and it does act as the main component, with a more toned down approach to elements like colour and layout accompanying it. The tone of the identity is loud, this is brought out by the capitalised typography, its compact and repetitive layout and the bright yellow dingbats which seem to explode from the middle of the page.  






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