PPP - Self Branding Rationale



When designing my website, I decided that I wanted to design to be minimal and not too overbearing so that it didn’t distract from the work. This decision was influenced by a consideration of form and function, and it prioritises function. 

When I started uni, I thought David Carson was the best graphic designer ever, and when I read Massimo Vignelli’s cannon, I thought his modernist functional design principles were massively restrictive and too rigorous. Fast forwarding to now, I agree with them much more. One of the the things that really stuck with me from Vignelli’s Cannon was him saying that you only need 12 typefaces; to me this seemed crazy because I was enjoying playing around with all these decorative contemporary fonts. Ultimately taking all this into account, it seemed fitting to choose Helvetica Neue as a typeface for my self branding, because of the irony , but also because it shows my development and how much my approach to design has developed.

Despite this, my design style still isn’t ultra minimal or modernist, so to reflect this in my self branding, I offset the minimal layouts with random and slightly chaotic placements of images. I think the contrast between the order rationality of the type and layout, and the sporadic nature of the image placement is very interesting to look at, and ultimately is a good way of representing the different elements of my design style, in my self branding. 



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