East Village - Creating Final Touch-points and Crit Feedback

We were very happy with the final logo we created. Reading through the brief again it does highlight how the branding should be simple and succinct - a basic idea applied effectively throughout the campaign. 




We were also happy with the idea for the application of this visual identity; The bar itself wants to remain fairly low-key and not over advertise itself, yet it is still a dive bar inspired, vibrant little venue. So the solution we created was to have a bright and vibrant logo, yet when being advertised in public, the name and details of the bar do not appear, making it a bit more secret and exclusive. This is reflected in the posters we made for advertising in public which simply show the star logo and nothing else. We picked for colours for the branding; red, orange, green and dark blue - the large selection of colours matches the vibrancy of dive bars, inspired by the colours of neon signs. 






The other set of posters we needed to create was smaller posters which advertise events on at East Village. These posters are only shown inside the bar, and on their Facebook page, therefore they didn’t need to be as secretive. 

We decided to create 4 different examples of these. I initially made these 2; the different colours in the colour palette we selected for the visual identity made it easy too differentiate the posters, whilst repeating factors like the star shape and the typeface ‘Montag’ retained the brand identity. I picked a script font called ‘Whomp’ because a lot of neon signs have similar script fonts. 



We showed all this stuff in a group critique and got some really useful feedback.  Firstly it was stated that the logo and the big posters featuring it worked really well; the idea of advertising the bar in a more secretive way answered the brief, and the logo was distinct and memorable. It was also stated that maybe the smaller event posters needed to be toned down a bit so they looked a little more sophisticated and not like event posters for a club or lively bar. 




As an idea, I considered making them black and white; I really like the contrast of these posters in black and white and we considered maybe if these were the posters that the public saw then they could be in black and white so as not to draw attention to themselves but wee ended up scrapping that idea because we liked the idea that all the stuff seen by the public literally had no info on, just the star shape. 





I did a few different versions of the posters toned down and played around with and we settled on these 2. After securing the visual identity and tone of the posters, Jamie did the other 2 in a similar fashion. 



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