D&AD - Final Design Mockups



With my designs finalised I started mocking up some of them, for my D&AD submission. I like the outcome of these mockups, I think the posters work really well pasted as a set because the neon lines of the bricks seem to join tip between posters. I also mocked up a billboard design, I out type inside the counters of some of the elongated letters as a way to maximise the efficiency of the space used, as well as filling in negative space to emphasis the idea of the type being a wall. 






From here I will start building my deck for this project, however one thing I will need to do is devise what my final touchpoint will be. It needs to be something rooted in communication, the idea of the project is that you can tear down the walls by communicating and talking to people, so I need to think of something which encourages communication. 

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