Improper - Design Development Design Board

Posters - Having received all of the images for each artist/photographer who’s work was being shown in these poster zines (5 in total), The next port of call was differentiating the 5 different versions of the poster zine as there were to be 5 different versions, one featuring each artist. A fairly intuitive decision was to use different colours for each version, this also meant that; the colours could match the artists work better and it made each version feel more unique, however, layouts and typography would stay the same throughout, highlighting that they’re part of a set and strengthening the idea of the brand. 



When developing the posters more, one aspect of feedback was that since the logo with the curved line over the top of the brand name had been picked, it would be nice to see a different contrasting font in the text/info of the poster, as this could act as the contrasting masculine/feminine typography that was mentioned in the brief. With a requirement that this font still be readable and not too decorative, ‘Ivy Mode Light’ was picked, a thin serif font that would juxtapose the Helvetica type effectively. Also, the idea of having a different texture or colour for the mirror in the poster of each poster zine was discussed, as this would again offer a level of differentiation. A few ideas were experimented with here; changing the colours of the mirrors made them resemble mirrors far less, but then the idea was had to use an image from each artists work within the mirror as a ‘reflection’. This made each poster very unique, and also hinted at the artists work that was featured in the poster zine, giving each poster zine a personal feel for each artist. A more textural full page application of the images was experimented with, this fit well with the idea of concealing the type and diluting the harmony of the design, however it lost the sense of it being a mirror, so the designs with there oval mirror shapes were opted for.

Cover - After each cover had its individual colour background applied to it, and some of the Helvetica type was swapped out for Ivy Mode type, A design which didn’t cross out or distort the type was opted for. This was so that the front cover was clear and concise, whilst also still retaining the brands identity.

Editorial Content - With a clear identity and design direction established, creating designs for the layouts which were to feature the artists work and a text description was a fairly quick process, after some initial experimentation. These initial experiments utilised this body text and artist imagery in bolder poster style format, linking back to the brief mentioning each page having a poster feel to it, and also making them bold and colourful (1&2). After some discussion, it was a unanimous decision that these brighter colours distracted from the content too much. Then the idea was had to create a very rational, uniform layout on a white background, ensuring clarity and readability, but to have some sort of visual device that would interrupt this uniform layout, linking back to the rationale of the other designed aspects. This idea was first tried out by creating a gridded layout, and then having a curved line, like the curve in the logo, flow over the top of the design (3&4). Ultimately this line blocked too much of the content and looked a bit out of place. This lead to the idea that all the type would be laid out on a grid, and then the images would be scattered on top in a seemingly random manner that didn’t abide by the grid system (5&6). This matched the rationale and design direction well, whilst giving the content the most attention in the hierarchy of the layouts.












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