EOYS Branding - Initial social media gif



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Rimowa - Development stage

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PPP - Self Branding Rationale

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Rimowa - Initial Ideas

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Logotype - Considering the luxury aesthetic this branding needed to convey, as well as the simplicity of modernist design, it was quickly decided that the logotype needed to be simple and modern. Despite this, it still needed to have something distinct and original about it; simply typesetting the name of the brand in an appropriate sans serif font may convey the right tone, however it doesn’t add to the overall identity. Having a distinct form or signifying aspect really creates more of a distinct brand. In Rimowa’s previous logo, one interesting aspect was the way the ‘W’ intersected and overlapped in the middle. This idea of utilising the intersecting W in more contemporary logotype was visualised in the font Anisette Bold (1). The W was also mirrored and utilised for the M which balanced out the logo effectively. This logotype was way too bold, so using a lighter weight was experimented with (2), and also applying rounded edges (3). These lines with rounded edges felt very evocati...
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