EOYS Branding - Final Gifs

These were the final gifs that i submitted, one in a square ratio, for a social media ad, and one which would be larger, for an email header. I felt that the email header gif that i did before was a bit too convoluted, so i refined it down a bit, making it simpler, whilst still featuring the arrows. I think that the quick changes help to reinforce the idea of motion and direction, while the frame animation style suits the modular format of the design identity well.


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