The Wall D&AD - Motion Graphic

For the D&AD submission, a digital touchpoint is required. When creating this design project, once I had finalised the aesthetic of the type, i thought it would look good animated, with different letters stretching and moving, slotting together, so I animated it like that on After Effects.



I like how the animation turned out, its quite fluid and organic in the movement, I think it would look good as a digital advertisement online, or on one of those digital sign/billboards. As a billboard, i think it would have to have the bottom copy section of the poster, however for something such as an instagram ad, i don't think it requires this because there would be a description below the post.

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