The Wall D&AD - Crit Feedback and Development

I had a peer led critique session in which I asked for feedback on the many rough ideas I’ve had for the wall project. Almost instantly, they all recognised this project as the most effective. 



This idea simply looks to convey the idea of a wall by having the type cover the whole dimensions of the design in a bold angular sans serif font. The lines coming out from the middle depict light coming out from a crack in the wall, suggesting that once you break down the wall you’ve erected, its much better on the other side. 



Visually this idea is fairly simple yet thinking about my research into the Freegan Project form last year, I don’t think it has to be too complicated, just executed effectively. 

In order to showcase one of googles variable fonts, I switched out this font for ‘Orbitron’ and started experimenting with how the type can slot together. Doing this really made me think that integrating some motion graphics could be really effective, seeing the type shifting and stretching to fill the dimensions. 

I thought the design with the elongated H worked well because ‘Pink Floyd’ could fit in there, so started adding some colour. I like the designs with the neon yellow the most because they’re bold and it works well with the grey. In a lot of the designs, I decreased the contrast between ‘Tear Down’ and the background its on, this is because for a vinyl sleeve, the album is just called ‘The Wall’, therefore I just want the emphasis to be on that, however so that the campaign is integrated, I think it should still stay ‘Tear Down’.





I also did some poster designs which follow the rationale. I added the type along the border because I thought it closed in the design well, giving it more of an impression of a solid structure. I also thought that maybe I could animate it to turn round. 



This second poster was a development from the first, the first followed the idea of stretching the type to fit the page, however it stretched the type too much and it doesn’t resemble the original typeface as much anymore. 



This second design which says the main tagline twice, is definitely more evocative of a brick wall because there’s more letterforms and they’re smaller and more tightly packed together.

From here i’m going to work on developing some  final designs for my poster and vinyl sleeve, and also think about how I can do the other touchpoints of the project: as Digital touchpoint and another project which can be anything we want. 


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