Rimowa - Research 2

Kaiyo - Pentagram - “Brand identity and naming for an online platform for buying and reselling high-quality used furniture.” - This brand identity designed by Pentagram offers a really well executed approach to a simple sans serif logotype. With a mix of upper and lower case characters and some possibly customised characters, this logotype is still rational, efficient and modern, whilst also having its own identity. The logo looks so resolved and interesting that along with a yellow  brand colour, it can be very simply applied to various touchpoints and the brand identity is still retained. 





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