PPP - Copy Right, Not Copy Wrong - Writing about your Work


Examples from professionals:

Liz Wells: 
-  Title
  • broad description eg ‘personal project’
  • 2 sentences summarising, then as you scroll down there are longer paragraphs and also little captions under pictures. 
  • ‘Design Challenges’ - is then followed by ‘Design Solutions - demonstrates her design process and problem solving skills. 
  • At the bottom - ‘credits’ - team involved and where its featured in the press. 


Pentagram:
  • Tite
  • 1/2 sentence intro
  • Open on strong image
  • ‘pull quote’ - pulls you in - a couple of sentences lifted from larger paragraphs 
  • Very image lead
  • Who are they communicating to? - not many clients, mainly students and designers who are interested/researching.
  • Don’t walk us through the design process.
  • All images accompanied by captions - v important
  • Completely different page for bigger text paragraphs
  • Credits 


Rita Matos:
  • very visual website
  • Freelance focused
  • Big leading image
  • ‘brand identity’
  • Short paragraph intro
  • Then lots of varying images
  • Another short paragraph


Think about who you want to be looking on your website and think what they’re gonna want to see - employers or potential clients. 


Roberta Donatini 
  • Just one chunk of text 
  • This is down to the nature of the design of her website, living on one page at a time.

Always get someone else to proof read text you’re about to put on website, often easier to check errors when printed out.


Out of these different examples, I really like Rita Matos’ website; it was incredibly visual with a lot of images and motion graphics, then just a couple of short chunks of text slotted in along with any necessary info. I think this is good because people mainly want to see the work, and I think perhaps larger paragraphs might occasionally put people off reading them. However the downside of this is that if clients or potential employers are looking for you to demonstrate your knowledge and process, they can’t see that as well with shorter paragraphs unless they’re really concise. 








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