Improper - initial ideas document

I really like this idea of the two contrasting fonts reprinting masculinity and femininity. I played around with a lot of different options and the top one is my personal favourite. Some of the more intricate script fonts are nice but because they are so thin they won’t be as readable on different scales.

This logo is made up of ‘Obviously Wide Semi-bold Italic’ and Alpine Script Regular. Both fonts are free on Adobe Typekit so if you have an Adobe subscription you can download them and use them commercially. The ‘Obviously’ typeface has a huge number of varying widths and weights, so when being used in the poster and zine, you can attain a lot of variation with the typography, whilst still retaining the continuity of it being within the same typeface. 

For the colour scheme, I was inspired by the masculine/feminine contrast of the logo. Blue and Pink are stereotypically associated with the male and female genders, however I know you didn’t want any colours used which have any gender associations, so I picked green and orange, which are the two opposite colours of pink and blue. 

These are the exact colour hues that I’ve initially picked out. Obviously these can be changed or altered, however I thought the 2 orange colours matched the bold bright aesthetic of the images on your mood-boards, whilst the darker green tone offers a bit more contrast.

In order to demonstrate how these colours and type work within this visual identity, I did some rough mockups of what the cover could look like. Obviously the copy will be different but it gives you a bit of a feel for it. I think personally that the cover would look good if it used one of the photos that you’ll be adding in. 

Similarly I did some quick mock-ups of what the editorial design could look like with this visual identity. Obviously again had to add in random images and text as placeholders, but I think it works quite well. Will you be doing the majority of the editorial design for the zine?









Comments

Post a Comment

Popular posts from this blog

Out of Context - Design Development

Image
Poster - The main development stage of the poster design saw an experimentation with colour and the layout of the typography. From the initial red and blue design, an orange and blue design was made (1), orange and blue are complimentary colours so they matched a little better, and the orange was a bit less intense than the red. Next, the blue was toned down to a lavender hue and the orange was swapped out for a green (2) this colour combination was a bit less intense however the blue and green combination had quite a natural feel to it which didn’t match the tone of the exhibition. Finally, the lavender colour was paired with the orange (3) which ultimately gave the tone and, and the lavender contrasted the orange much less than the darker blue, giving a slightly more subdued composition. Although these 2 colours are very bright, when interjected with the grey, the design is not too overbearing. The final adjustments to the poster design were laying out the typography; with the title...
Read more

Rimowa - Pitch and Feedback

Rimowa -  It was really interesting for Commission to go through the presentation that they used to pitch for the Rimowa re-brand. Straight off the bat, one of the most interesting aspects was seeing the differences in their initial concepts, and the finished result, Chris addressed this by highlighting that when you’re pitching for a project and you win, that doesn’t mean that your designs will be applied as they are in the pitch, it means that you’ve won the opportunity to further work on it, and in Commission’s case, the project ended up developing in a few ways, a lot of this down to the CEO’s vision for the identity.   What also really struck me was how incredibly refined and thorough Commission’s presentation was, they created so many different aspects of collateral for the brand, and each was meticulously produced and photographed. They mentioned that they don’t normally do pitches, however this one they couldn’t refuse, and every member of the studio worked on the...
Read more

Rimowa - Development stage

As the visual identity for Rimowa was developed, it was prepared into a presentation ready to pitch to the design studio who actually rebranded Rimowa 2 years ago - Commission.   Logo - The logo did not change after its developments in the initial ideas stage, this is because it is effective and appropriate.   Posters - Developing from the initial idea of suggesting the grooves of the suitcase on the poster, this set of posters does this, but in a sleeker and more mechanical way. The grooves run across the page at an angle, referencing the diagonal grid systems often found in bauhaus design, and they were outlined instead of filled in, in order to reduce the contrast on the page and to further communicate this idea of space.   Notebook - The design of the notebook was not changed, except for the addition of 2 metal pins at the top which would hold it together. These were added in because they evoke the aluminium of   the suitcases themselves, and therefo...
Read more