Improper - Feedback and Idea Development



After sending my ideas to my collaborator on this project, she came back with some feedback. In regards to the logotype, she liked it but would prefer if the script letters were connected. Because the script letters are capitalised they wouldn’t ordinarily be connected so it tried it out but I think if it were to be used it would need to be refined. I also tried a Lower case typeface which does actually connect, which works quite nicely because the heights of the two fonts contrast like the script font is cutting through the middle. 



I will continue developing this logotype as well as doing some more research for the next few touchpoints, and mocking up some designs for the zine. 

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