D&AD - The Wall - Initial Ideas


I started creating some very rough initial ideas. I really like this billboard which came out to advertise The Wall, so I used some of the brick pattern just as an initial idea to see how it would look. I used the colour pink because its attention grabbing, the band is called Pink Floyd, and the protagonist of The Wall rock opera is called Pink. I looked through googles font library and picked some bold sans serif fonts. 




I had feedback in a crit on these designs, and of in general, where to go with this project. We discussed how using a literal brick pattern is a bit too obvious, and if done, should be applied subtly, but more so, I should convey the wall with typography. This makes sense as its a typography led campaign. Also, it was suggested that I really look into my research and focus on what message I want to convert, as this will influence the tone of voice I need to adhere to through the visual design. 

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