D&AD The Wall - Final Touchpoint - Product/Marketing - Research

Thinking about what the final part of my D&Ad brief will be, I want it to be something that really grabs attention. I think its important that its rooted within this idea of encouraging communication. Since it not only talks to people being effected by mental health but also everyone else, in an effort to encourage people to reach out to those afflicted, the target audience isn’t that specific. 

I did some more research into mental health, specifically what is recommended that people with depression should personally do.





A big thing thats mentioned is this aspect of communicating and reaching out, talking to friends so you don’t feel isolated. Another big thing I saw was the positive effects of exercise, this site, psychology today, said that even a 30 min walk can really benefit those struggling with depression. This also ties in with suggestions about people going outdoors and doing more activities. 

So what have I done so far in my campaign? The vinyl sleeve acts as more of a product, the posters and billboards would be out in public, targeting people out and about in public and generally raising awareness. The digital animation will function as a digital poster in public but also as an online advertisement such as social media. This is important because, if we are looking at this research and assuming that a lot of people struggling with mental health issues feel isolated and unmotivated, possibly not leaving the house that much, then its good to have something directed towards them that they will interact with, perhaps the final touchpoint should work in a similar manner?

Guerrilla Marketing Campaigns - I researched these because they’re just such engaging and attention grabbing forms of advertisement. Even a well placed billboard with the right message/design can be so much more impactful than regular advertising. So why’s this important to my campaign? This campaign is all about encouraging communication, and the best way to do that is to gain as much attention and exposure as possible. We’re so oversaturated with branding and advertising these days that much of it can be easily overlooked, and while the very bold design of my campaign might benefit in how noticed it would be, maybe it needs to be even more attention grabbing?





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