D&Ad - The Wall - Final motion graphic development

I developed the motion graphic that I made; thinking about the format and setting that this would realistically be displayed in, it needed a few adjustments:

  • the actual movements of the letters have been changed so that the letters are back in the same place by the end of the video, meaning it can loop. 
  • If this were to be on a digital sign or billboard, it would need the copy on it, so I added it in.
  • I also added the wall cracks and lines as these are present in the final poster, and it retains the continuity of the campaign. 


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