Hell Bay Initial Designs Feedback


After finishing and mocking up a set of designs, I pitched them to my supervisor at the placement and got some useful feedback. 




I changed the logo to one which utilises this curved stroke. This is a lot more distinct and it links back to the name of Hell Bay because it mimics the silhouette of the jagged rocks that stick out of the seas. My supervisor really liked this logo and liked the addition of the curved stroke and its rationale. He suggested that I remove the two other lines, and move ‘bryher’ and ‘isles of scilly’ onto one line just to make the structure of the logo a bit more tight and fully formed. 









A common visual theme in the editorial work that I did was using the these thin horizontal lines, a lot of then pages have full bleed scenic shots so having these lines at the top and bottom felt like they were containing the page and content nicely. I also reported these as hang lines for the body text which tied together the designs well. The brochure design in general is quite formal, elements such as the large type on the final editorial mockup, I worried would be too bold and not match the tone of the brochure well, however my supervisor suggested going even more bold with the editorial and making it less formal and more playful. He suggested adding in another colour and some less structured layouts. 





I wanted to produce some mock-ups for items that you would actually find in a hotel so I did the ‘do not disturb’ door hanger and a basic design for the notepad you often get. I also did a poster design which follows on from some of the initial poster/brochure cover designs I did, utilising a full bleed image of the hotel in order to maximise the appeal and communicate as succinctly as possible.



In general, my feedback was really positive, the main suggestions my supervisor had were to just go a bit bolder and make it more attention grabbing. As I mentioned before, he suggested adding in more colour, but also utilising the curved stroke of the logo and applying that as a visual device throughout different touch-points, which is an idea I really liked because it makes the visual identity very consistent and individual.

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