Hell Bay - Hotel Branding Research


Deutsche & Japaner - Speicher7 - This branding campaign is clean and simple, its beast features are its production and documentation/photography. Elements like the different parts of the menu which are all different sizes and stocks, slot in nicely together and impart a luxury feel. However one criticism I would have, which is quite a big one, is I don’t feel a strong brand or visual identity. The logo is in an elegant serif font, which suits the tone but isn’t very distinct. A lot of the printed matter has similar type, centred, small and minimal. 






Bulgari Hotels and Resorts - Pentagram - Alternatively, this branding campaign from Pentagram, offers a very distinct visual identity for Bulgari Hotels and Resorts. Along with an individual logo mark, images of leaves appear as a recurring visual theme in all the dark sophisticated products and printed matter in this rebrand. 





While both these hotels are not that similar to Hell Bay, this lesson about finding a distinct, appropriate and recognisable identity still holds true. In my Hell Bay project, like the leaf in Pentagram’s project, I have a distinct mark which appears on basically every bit of design I’ve produced for it, in one form or another. However elements from some of these projects are still really useful and applicable bits of research. As stated before, the production of Deutsche and Japaner’s project is really refined, and makes me think I need to look at paper stocks for my brochure and menus, and consider how these can look as sophisticated as possible. I also liked the ‘do not disturb’ door hanger that they had, which seemed very high quality, printed out of a very thick card, perhaps I can go down a similar route in the production process. 

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