D&AD - Google & HMCT Brief - Initial Ideas


This D&AD brief calls for a typographic representation of a musical genre, song or movement that promotes or brings awareness of a good cause. You must use fonts from Google Fonts in your response. 

I entered a similar D&Ad brief last year, using typography to represent a community, so from that I have more of an idea of what to do and how to respond to the brief effectively. Last year I don’t think I responded to the brief as effectively as possible, my idea was too convoluted, and although I believe my response was refined, I think they’re looking for a simple idea, performed successfully and effectively. 

I think for this project to be successful, the artist/song/album I pick has to be fairly well known so that the majority of people are familiar with it. Here are some of my initial ideas for albums, songs, artists or musical movements that I could base may project on:

The Wall - Pink Floyd - The wall by Pink Floyd is a concept album and rock opera which follows the protagonist ‘Pink’ an isolated and worn down rockstar who suffers from depression. The Wall is a metaphor for the emotional barrier he has built between himself and society. Ultimately after many struggles and issues, Pink concludes that he needs to ‘tear down the wall’. 

I think a project based around this album that brings awareness to mental health issues and depression could be very effective. A lot of people have literally built a wall around themselves and are really struggling with depression, and I think the line ‘tear down the wall’ is a really powerful lyric that could lead a bold typographic campaign. 

Heroes - David Bowie - This song is about loving who you want to, despite the odds being stacked against you. Though it was actually inspired by two lovers on either side of the Berlin Wall, it could have a strong message associated with the LGBT community, promoting all sexual orientations and the idea that anyone can love whoever they want to. 

Imagine - John Lennon - Along with a multitude of other songs in John Lennon and The Beatles discography, Imagine promotes peace, unity and anti-violence. This is an important message and is highly applicable in the time we live in today, however its such a big topic to pick, I feel like picking a smaller and more applicable yet still very relevant topic would be better and moor effective. 

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