New Music Market - Group Crit Feedback


We had group critique sessions to gain some feedback on our COP projects. In general the feedback on my work so far was good; it was said that my idea in general is good because it really relates to the outcome of my essay, it was also said that the design work I’ve done so far for the brand identity of New Music Market was effective, noting that my logotype was interesting and communicated the brand well. 

Here are some points of consideration for my work after getting some feedback:

  • Don’t lose the identity of the albums by using the brands visual identity  - I want the New Music Market visual identity to be strong and to cover all the bases to get a real feel for the brand, however in regards to the packaging, I can’t make the NMM visual identity to overbearing as the identity of the album needs to be prioritised. I think a solution for this could be to have a completely individual label, designed to represent the album, but maybe a bar or banner at the bottom of it with the brand logo and information.
  • Download Code - When using the NMM app, the idea is that users will purchase items and with those items, they will get digital versions of the albums. In the crit, people were asking how that would work; would you get emailed the MP4 files or is there some sort of download code? Someone suggested that I do what a lot of vinyl packaging does now, and include a small business card sized download code. I like this idea because it forces users of the site to wait for the product to arrive to listen top the music which almost mimics how one would have waited for a CD or Vinyl Record to arrive and that tangibility of it being a physical object is regained. I could either put this download code on a separate piece of card, or integrate it into the label design. 

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