Who’s in Charge? - Essay Analysis

Who was involved in the study?
This essay examines the effectiveness of ‘co-design’ - involving the end user in the design process in order to get contextual insights in to the design process that perhaps the designer would not have thought of. The essay involves both the designer and the end user. 

What arguments does the article make?
The article argues that by involving the end user in the design process, the designer will gain first hand insight and make a more effective design. In this specific example with asthma leaflets, It’s the end user/target audience who know about asthma and know what information they would want in the leaflet. Though the designer can research and gain a lot of insight into asthma, they can never truly understand what is required in the leaflet without that first hand primary input. 

What suggestions is the author making in relation to how we practise design?

The author suggests that co-design is an effective method of practicing graphic design and that it is how future designers should practise graphic design.

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