New Music Market - Logo Initial Ideas


The whole idea for the visual identity of New Music Market is that it is contemporary and represents music whilst in contrast takes on a more rational mundane supermarket aesthetic as a sort of parody. Thinking about the target audience of the service, whilst everyone does listen to music and the target audience can’t be incredibly specific, I think in general I can assume the demographic will be younger people (18-35) - this is because it is an online service, and also the music on it will be quite current and contemporary. 




I created a range of quick ideas for the logotype. Designs 1-10 demonstrate a fusion of rational sans serif type with more stylised and decorative letterforms, clearly demonstrating the main idea of the brand. I liked designs 1-3 because of the range of different letterforms within the logomark, I feel like that communicated the idea of different genres and styles of music really well. I also liked design 6 - I think the way the central text line sits between the top and bottom, compositionally is very interesting and also the contrast between the scriptive typeface ‘Casey’ and ‘Eurostile’ highlights that contrast and represents music well. 

Designs 15 - 19 are more inspired by the retro Sainsbury’s designs I saw at the ‘Cornflakes to Cola’ exhibition, whilst still integrating modern design methods and typefaces. 

Designs 22 - 24 extend the idea of parody even more by replicating existing supermarket logos. 

Designs 28 - 35 show some development of the first logo design I did, an idea I wanted to push forward. 

I got some feedback on these logos by asking multiple people to pick which ones form the sheet they liked the most. The recurring answers were 6, 17, 24 and 28. Clearly 24 is a very blatant parody of the tesco logo also it might not be the best one to pick, I like 28 and 6 the best so I might try and develop those two more, possibly integrating them into some designs to see what looks best. 






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